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Privacy policy

Last updated: April 2026

Lean Otter Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or interact with us.

Who we are

Company name: Lean Otter Ltd

Company number: 16599663

Registered office: Ground Floor, Business Park Unit 15 Somerville Ct, Trinity Way, Adderbury, Banbury, United Kingdom, OX17 3SN

Contact email: hello@leanotter.com

ICO registration reference: ZC059412

We are registered with the Information Commissioner's Office (ICO) as a data controller under UK GDPR.

What data we collect

We may collect and process the following personal data:

  • Name
  • Email address
  • Company name and job title
  • Information you submit when booking a call or completing a contact form
  • Website usage data collected via analytics tools

How we use your data

We use the data we collect to:

  • Respond to enquiries submitted via our contact form
  • Book and manage calls with prospective clients
  • Send email updates and content where you have opted in
  • Understand how our website is used and improve it
  • Run and operate our business

Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests: to run our business and communicate with potential clients
  • Consent: where required for cookies, analytics, or email marketing
  • Contractual necessity: where processing is needed ahead of entering into a service agreement

Third-party services

We use trusted third-party services to operate our website and business:

  • Calendly: for booking calls
  • Vercel: for website hosting
  • Web3Forms: for processing contact form submissions. Form data is transmitted to and processed on servers in the United States.
  • Google Tag Manager: for managing website scripts
  • Google Analytics 4: for website usage insights, loaded only with your consent via our cookie banner
  • CookieYes: for managing cookie consent preferences
  • ConvertKit: for email marketing and subscriber management. Data is processed in the United States. You will only be added to our mailing list if you explicitly opt in.

These providers process data in line with their own privacy policies and applicable data protection laws. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.

Analytics and cookies

We use Google Analytics 4 to understand how visitors use our website. This is only loaded after you have given consent via our cookie banner. You can withdraw consent at any time by clicking the cookie settings link in the footer.

Full details of the cookies we use are available in our cookie banner, managed by CookieYes.

Data retention

We only keep personal data for as long as necessary to fulfil the purposes outlined in this policy, or to meet legal and regulatory requirements.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent where applicable

To exercise any of these rights, contact us at hello@leanotter.com.

Changes to this policy

We may update this policy from time to time. Any changes will be published on this page.