Legal
Privacy policy
Last updated: April 2026
Lean Otter Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or interact with us.
Who we are
Company name: Lean Otter Ltd
Company number: 16599663
Registered office: Ground Floor, Business Park Unit 15 Somerville Ct, Trinity Way, Adderbury, Banbury, United Kingdom, OX17 3SN
Contact email: hello@leanotter.com
ICO registration reference: ZC059412
We are registered with the Information Commissioner's Office (ICO) as a data controller under UK GDPR.
What data we collect
We may collect and process the following personal data:
- Name
- Email address
- Company name and job title
- Information you submit when booking a call or completing a contact form
- Website usage data collected via analytics tools
How we use your data
We use the data we collect to:
- Respond to enquiries submitted via our contact form
- Book and manage calls with prospective clients
- Send email updates and content where you have opted in
- Understand how our website is used and improve it
- Run and operate our business
Legal basis for processing
Under UK GDPR, we rely on the following lawful bases:
- Legitimate interests: to run our business and communicate with potential clients
- Consent: where required for cookies, analytics, or email marketing
- Contractual necessity: where processing is needed ahead of entering into a service agreement
Third-party services
We use trusted third-party services to operate our website and business:
- Calendly: for booking calls
- Vercel: for website hosting
- Web3Forms: for processing contact form submissions. Form data is transmitted to and processed on servers in the United States.
- Google Tag Manager: for managing website scripts
- Google Analytics 4: for website usage insights, loaded only with your consent via our cookie banner
- CookieYes: for managing cookie consent preferences
- ConvertKit: for email marketing and subscriber management. Data is processed in the United States. You will only be added to our mailing list if you explicitly opt in.
These providers process data in line with their own privacy policies and applicable data protection laws. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.
Analytics and cookies
We use Google Analytics 4 to understand how visitors use our website. This is only loaded after you have given consent via our cookie banner. You can withdraw consent at any time by clicking the cookie settings link in the footer.
Full details of the cookies we use are available in our cookie banner, managed by CookieYes.
Data retention
We only keep personal data for as long as necessary to fulfil the purposes outlined in this policy, or to meet legal and regulatory requirements.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent where applicable
To exercise any of these rights, contact us at hello@leanotter.com.
Changes to this policy
We may update this policy from time to time. Any changes will be published on this page.